What to Look for in a Retail Space

Choosing a retail space for your business requires many considerations. From the square footage and amenities to the lease or purchase price and utilities, you need to carefully review every detail about a prospective space for your company to set up shop. Here are some of the most important factors to contemplate before selecting a retail space for your brand.

Only scout retail locations with plenty of traffic

In the age of online shopping, today’s retail companies thrive in areas where the general public has easy access. That typically means a substantial level of foot traffic, or, if you’re in the suburbs, plenty of other businesses in close proximity. Make sure the retail space you decide to rent or buy is located in a highly populated area where awareness of your brand will be strong upon opening and only improve each day after. A commercial real estate firm that knows your target community and market will know which areas to check out and which to avoid altogether.

Take stock of your competition

In addition to considering the condition of your retail space and the surrounding property, it’s important to take an inventory of the surrounding businesses. If you’re planning on opening a children’s clothing store, for instance, you’ll want to avoid choosing a location that’s close to a Kids ‘R’ Us or similar big-box retailer that offers similar goods at lower prices. Otherwise, you may find it difficult to attract clients and turn a profit.

Crunch the numbers to determine what you can afford

At the end of the day, the cost to lease or buy a retail space will be the determining factor for your move. During your search for the right space, review your finances to ensure you know what you can — and can’t — afford. After all, establishing your business in the first few months after opening are difficult enough without having to worry about an expensive lease draining your business’s capital. Even after you find the right retail space at the right price, you should continue to track your finances carefully to make sure you’re bringing in enough revenue to justify the lease or purchase.